Dove’s new campaign, #MyBeautyMySay, features the powerful stories of real women rising above societal limits to unleash the power of their unique beauty. The campaign features a 6 video web series which highlights the difficulties and challenges for six inspiring women from different walks of life that have one thing in common: they are women who define beauty on their own terms.
“Somewhere along the way, it has become the norm to judge women based on their appearance. Dove created #MyBeautyMySay because we believe a woman’s beauty should not be used to belittle her achievements – instead, her beauty should be celebrated on her terms,” said Jennifer Bremner, Director of Marketing, Dove.
According to Dove’s research, 7 in 10 women believe they get more compliments about how they look than on their professional achievements at work. But as Heather Hardy, Undefeated Super Bantamweight Champion puts it:
The videos are available on Dove’s YouTube page, share your own stories of overcoming beauty limits with #MyBeautyMySay as part of Dove’s mission to educate and encourage the next generation of girls to build a positive relationship with beauty, help raise self-esteem to enable them to realize their true potential.