My Beauty My Say

Incessant commentary and judgment focused on how women look is deeply ingrained into daily life. Whether or not it is intentional, it can limit women and place pressure on them to conform to a narrow standard of beauty.

By Poppy Mocha

Dove’s new campaign, #MyBeautyMySay, features the powerful stories of real women rising above societal limits to unleash the power of their unique beauty. The campaign features a 6 video web series which highlights the difficulties and challenges for six inspiring women from different walks of life that have one thing in common: they are women who define beauty on their own terms.

“Somewhere along the way, it has become the norm to judge women based on their appearance. Dove created #MyBeautyMySay because we believe a woman’s beauty should not be used to belittle her achievements – instead, her beauty should be celebrated on her terms,” said Jennifer Bremner, Director of Marketing, Dove.

According to Dove’s research, 7 in 10 women believe they get more compliments about how they look than on their professional achievements at work. But as Heather Hardy, Undefeated Super Bantamweight Champion puts it:

The videos are available on Dove’s YouTube page, share your own stories of overcoming beauty limits with #MyBeautyMySay as part of Dove’s mission to educate and encourage the next generation of girls to build a positive relationship with beauty, help raise self-esteem to enable them to realize their true potential.