Instagram’s New Office is #Goals

Check out Instagram's new #instaworthy office.

By Hui Xin


Instagram just moved into their new #instaworthy office.

The six-year-old app, which Facebook bought for $1 billion in 2012, is moving into its own three-story building just a stone’s throw away from Facebook’s main headquarters in Menlo Park, California.

With potentially billions in sales, the mobile app appears to be growing up when it comes to its physical space as well.

Instagram partnered with design firm Gensler to create a new space that “feels like a 3D version of the app,” according to a spokeswoman. Previously residing only on one floor of Facebook’s old headquarters on Hacker Way, the division now has its own standalone building. All 350 employees now have access to an in-house Blue Bottle coffee shop, fully stocked micro-kitchens on each floor, and a library that looks like the perfect backdrop for an Instagram photo.


Instagram Headquarter’s Lobby
via Insider

One of the main differences in the interior design of the building is how it matches the look and feel of the actual Instagram app, Head of Design Ian Spalter explained. The office space is decked in mostly white and neutral colours, with pops of colour coming from screens and framed Instagram photos from its users.

Instagram’s lobby greets you with a rotating selection of community-sourced, digital images on the walls. Once you’re in, you come upon three vibrant alcoves inspired by the colour gradient in Instagram’s logo. The three sets, created by a Hollywood set designer, transition from day to night. The leftmost set features clouds; the middle one has an illuminated sun and moon globe; and the far right alcove is an inky night with glimmering “stars” on the walls.


via Insider


Vibrant alcoves inspired by the gradient theme of the logo.
via Refinery29

Instagram’s ground floor features an artisan Blue Bottle Coffee shop, plus a wall outfitted with photos shot by employees and guests.


An in-house Blue Bottle coffee shop lets employees buy espresso, lattes, coffee pastries, and waffles.
via Insider


An area with instax cameras and wall gallery.
via Insider

For the work spaces, it looks like everyone has their own adjustable desk. Glass windows line up all the way to the ceilings, allowing natural light to fill the room.


via Insider

Our favourite part of the office? Definitely the creative and quirky play of words for the conference rooms and private offices, such as “Are You Afraid Of The Darkroom”. COO Marne Levine’s conference room is called #NoFilter. The name definitely lives and breathes the essence of one of the most popular social media sites today.


via Insider